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Shanghai, China

Client: Volkswagen

The launch event of FAW-Volkswagen’s new generation CC was held in Shanghai on 28th August 2018. "This is the most incredible performance I have ever seen", said Hu Jun, a famous Chinese actor. The show was regarded as one of the most influential car launch events in 2018. In order to present an entirely unique performance with an unprecedented interactive experience, Digital FUN developed a brand new mechanical system complete with LED strips integrated into a triangle mirror. The combination of mechanic installation and interactive techniques such as TouchDesigner gave the best expression to the personality of new CC: extending individuality and pursuing excellence. The overall design a homage to WHITEvoid's "Day for night".

FAW-Volkswagen CC Launch Event

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