Audi A8L Launch Event

"A vehicle of progress. An experience for the senses. The Audi A8 is poised to take over the executive class". Said by Audi, our client has a clear definition for its luxury car A8. To Launch the new vehicle in China, it has to be a breaking event, to impress people all around the world.  

Along with DMG Entertainment and Super Bonfire, Digital FUN provides an incredibly immersive and interactive performance for Audi A8L 2018 Launch, at Sanya, Hainan Province in China. LED kinetic ball performance, as one of the most important parts of the show, was the most challenging installation in this event. Digital FUN was commissioned to create an unforgettable visual and mechanical performance to amaze the crowd. In order to complete this impossible mission, we developed a new kinetic control and visual lighting system. Not only creating incredible patterns, this system supports real-time rendering and interactive control, which highly enhance the overall experience when singers such as Carly Rae Jepsen performed on stage.