2023.05

Zhuhai, China

Client: Toyota

On May 21, 2023, the "FAW Toyota Intelligent Electric Hybrid Technology Launch and New Corolla Launch Event" took place at the Zhuhai International Convention and Exhibition Center. This event marked a significant milestone for the brand as it was a crucial ceremony for a groundbreaking product. It also represented an important milestone for Digital FUN in the field of automotive launch events.

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The production tasks encompassed three main areas: naked eye 3D visual effects, CNC light matrix design, and virtual idol motion capture. These elements covered various segments of the event, including the pre-show, countdown, opening video, guest speeches, brand presentations, and more, totaling 25 minutes of high-precision content.