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Guangzhou, China

Client: Honda

In September 2021, Digital FUN was selected by AR Group to provide technical and creative expertise for the xR online launch of GAC's Breeze Sport Hybrid e+ SUV. Collaborating with FLUX Studio, Yuning Brother, and Hezhong Vision, we utilized the cutting-edge Disguise workflow. This technique projected Unreal Engine's virtual environments onto LED screens at the filming location, while camera tracking transformed the stage into a sky city. Encircled by towering skyscrapers and clouds, the event commenced, setting a new standard for product launches.

GAC Honda Breeze Sport Hybrid e+ Launch Event

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