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Guangzhou, China

Client: Honda

In September 2021, the Digital FUN team was invited by AR Group to offer technical guidance and creative support for the online xR launch event of GAC's Breeze Sport Hybrid e+ compact crossover SUV. We worked closely with FLUX Studio, Yuning Brother, and Hezhong Vision, adopting the most leading-edge Disguise workflow. We used Disguise to project the virtual environment in Unreal Engine on the LED screens at the shooting site. With camera tracking systems on board, the whole stage was sent into the sky city. Surrounded by skyscrapers and a sea of clouds, the launch event started.

GAC Honda Breeze Sport Hybrid e+ Launch Event

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