Digital FUN XR team built a striking presentation for the 818 Hunan TVGlobal Autohome Festival. By applying the XR engine Pixotope with Hecoos media server, we blend the background LED screen with the foreground AR visual effect into a whole, creating a magical stage for the six car launch section.

As the six cars were brought on stage, six different environments illustrated the potential usage scenarios, while the AR motion effects enhanced the unique features each car. This was our first official project to integrate AR into a virtual production and play an entire system to present the more abundant immersive experience.