At the start of 2020, Digital FUN was tasked by Think and Sense Japan with transforming Beauty Square into a visual flagship for Shiseido in Tokyo's Shibuya district. The centerpiece features a power lifting system, reimagining traditional press conference visuals with a custom lightweight design. However, Beauty Square's design goes beyond mere mechanical and digital art integration; it embodies the brand's ethos and values, delivering comfort, refinement, and beauty to its customers.