2021.04  Shanghai

Client: OSK

In April 2021, the Mercedes-Benz Global New Car Launch Conference at the Shanghai Ship Pavilion conveyed the concept of "green and sustainable development." The specific event Mercedes-EQ Night saw the release of three new electric vehicles and focused on the century-old car company's journey forward toward building with the technology of this new era.

Digital FUN developed the CNC lightning visual design, CNC RGB tube, and a light ball power matrix to create an interactive and poetic visual that played with negative space, light, and shadow. These elements interacted fluidly with the beautiful and surprising musical performances of the event.

Mercedes-EQ Night

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