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2021.04
Shanghai, China
Client: OSK
In April 2021, the Mercedes-Benz Global New Car Launch at the Shanghai Ship Pavilion focused on 'green and sustainable development,' highlighted by Mercedes-EQ Night's unveiling of three new electric vehicles, signifying the brand's pivot to modern technology. Digital FUN created an interactive visual experience using CNC lighting, RGB tubes, and a light ball power matrix, orchestrating an interplay of light and shadow that complemented the event's musical performances and elevated the overall atmosphere.
Mercedes-EQ Night
![](https://static.wixstatic.com/media/8e93bb_cce7eb0a23c5470ca474a14b352cbe2f~mv2.jpg/v1/fill/w_980,h_653,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG_0222_JPG.jpg)
![](https://static.wixstatic.com/media/8e93bb_4741bfcdd1eb49f0ac95fa5ab94ebf5c~mv2.jpg/v1/fill/w_980,h_653,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG_0207_JPG.jpg)
![](https://static.wixstatic.com/media/8e93bb_343772e7be084974a84ae14bcf169860~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/128191629.jpg)
![](https://static.wixstatic.com/media/8e93bb_dcc4bad2259e4758bce56f5bcff74cea~mv2.jpg/v1/fill/w_980,h_653,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG_0180_JPG.jpg)
![](https://static.wixstatic.com/media/8e93bb_0c58593ee1f74e9bb1eb3161fb1e7ed2~mv2.jpg/v1/fill/w_980,h_653,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG_0214_JPG.jpg)
![](https://static.wixstatic.com/media/8e93bb_f16a59af92aa41f68291572170849f18~mv2.jpg/v1/fill/w_980,h_653,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Fv5L6Oz6htAeIOaH01asG6G3E2Ps.jpg)
![](https://static.wixstatic.com/media/8e93bb_1f7d1026f7dd48eea945a6ce6355fc05~mv2.jpg/v1/fill/w_980,h_455,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG_20210417_154025.jpg)
![](https://static.wixstatic.com/media/8e93bb_950526f8d96142d5a420129a1332e3fe~mv2.jpg/v1/fill/w_980,h_735,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG_20210418_191224.jpg)
![](https://static.wixstatic.com/media/8e93bb_76291877384a4dc3999a5856b4c575e1~mv2.jpg/v1/fill/w_980,h_735,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG_20210415_224422.jpg)
![](https://static.wixstatic.com/media/8e93bb_8a5b0cf64baf44fdbbfb2b243b6d46e5~mv2.png/v1/fill/w_980,h_399,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screenshot_9.png)
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