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 Beijing, China

Client: Activation

During the KIA K5 online launch event, as the XR engine and technical support team, Digital FUN developed a new set of filming and compositing technology by using Unreal Engine, setting a milestone of virtual production. By applying LED screens, we simulated a natural surrounding environment to create the reflection on top of objects. This pivotal project proved the power of focused innovation by merging art and technology.

KIA K5 Launch Event

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