FAW-Volkswagen CC Launch Event

The launch event of FAW-Volkswagen’s new generation CC was held in Shanghai on 28th August 2018. "This is the most incredible performance I have ever seen", said Hu Jun, a famous Chinese actor, who was invited to this launch show. The show was regarded as one of the most influential car launch events in 2018. In order to present an entirely unique performance with an unprecedented interactive experience, Digital FUN developed a brand new mechanical system, with LED strips integrated into triangle mirror for the first time. The combination of mechanic installation and interactive techniques such as TouchDesigner gave the best expression to the personality of new CC: extending individuality and pursuing excellence. The overall design is inspired by WHITEvoid's "Day for night" and shall be seen as a homage to them as well.