Lululemon The Party Beijing
On the Party was a major yoga event hosted by Lululemon in Beijing. Digital FUN was involved throughout the entire process of audio-visual interaction design. With TouchDesigner the team transformed DJ Drez’s music into stunning visual patterns, which were then rendered on 9 large LED displays and made up an unrivaled audio-visual feast. Digital FUN used mandala and spiral patterns to symbolize the emphasis on balance and the self-cultivation of energy in yoga. The dynamic states of the generated particles would change in accordance with the rhythm of the music, which demonstrated the inner passion of yoga devotees. This degree of real-time rendering (with as high as 6K in resolution) was unprecedented for business performances in China.