Lululemon The Party Beijing
On the Party - the major yoga event hosted by Lululemon in Beijing, Digital FUN was deeply involved in the whole process of audio-visual interaction design. With TouchDesigner the team transformed DJ Drez’s music into stunning visual patterns, which were then rendered on 9 large LED displays and made up an unrivalled audio-visual feast. Digital FUN used mandala and spiral patterns to symbolize the emphasis on balance and self-cultivation of energy in yoga. The dynamic states of the generated particles would change in accordance with the rhythm of music, which demonstrated the inner passion of yoga devotees. Such kind of real-time rendering (with as high as 6K in resolution) was unprecedented for business performances in China.