FAW-Volkswagen Sagitar 2019 Launch Event
As the most important launch event of FAW annually, Sanya Haitang Bay is always the trend of the automobile industry. In March 2019, Digital FUN showed up in the launch event again, working with OCT for the creative production and execution of the New Sagitar launch event. Unlike the traditional kinetic system, a unique user-interactive kinetic system was introduced. The kinetic lights hang on the audiences’ head, guide audiences themselves to touch the light bulb, which means the journey begins. The immersive, interactive and interested applied into the performance, let the audience become the part of the real performance, experience the power and shock of visual, lights and interaction.