FAW-Volkswagen Sagitar 2019 Launch Event
The annual launch event held in Haitang Bay of City Sanya is the most significant launch event of FAW in the whole year. Meanwhile, it is also seen as an indicator for China automobile industry. In March 2019, Digital FUN showed up in the launch event again, responsible for the creative planning and implementation of the New Sagitar launch show together with OCT. A unique user-interactive kinetic system was introduced to this show to replace the traditional kinetic system: The kinetic lights hang above the audience and induced the audience to reach their hand and touch these light bulbs, which symbolized the start of this journey. The show was a mix of immersion, interaction and fun, which made the audience become part of the show as well and therefore enhanced the overall user experience.