Beauty Square

At the beginning of 2020, Digital FUN was commissioned by Think and Sense Japan to transform the Beauty Square into a visual flagship store for Shiseido's Tokyo Shibuya. The center stage is composed of a set of power lifting system, which interprets the visual effects of traditional press conferences and customizes light weight. More than just a combination of mechanical devices and digital art, the design of Beauty Square is also conveying its brand culture and values ​​to customers: comfort, refinement, and beauty.